10 Social that is chinese Media You Need To Be After

October 30, 2020

Businesses are wanting to go into the Chinese social media marketing room. Every worldwide social networking strategist and industry specialist will say to you, the step that is first producing a powerful social networking strategy, at any ability, is listening. As Chinese social networking sites have actually developed, international marketers have actually, too. Your community and clients seem to be talking about your brand name, rivals, and industry – so, finding these conversations and tapping in can be your step that is first to any solid, scalable worldwide social media marketing strategy.

But exactly what if these conversations are taking place outside of Twitter and Twitter? By the finish of December 2012, Asia had 564 million internet surfers, 50.9 million significantly more than the entire year before, and representing nearly 40% associated with population that is chinese! Since the world’s largest online community continues to cultivate, Chinese social networking sites have grown to be popular tools to achieve Chinese customers.

Asia the most limited countries in the field with regards to of internet, but these constraints have actually directly added into the success that is staggering of Chinese social networking sites. The Chinese federal government makes it impossible for international companies to enter the Chinese social media network social networking. Without usage of nearly all social media marketing platforms utilized somewhere else in the field, the Chinese have actually created their very own networks, the same as facebook, Myspace, Youtube, and Foursquare – however with more users – which is the reason why every international business has to focus on these websites.


Sina Weibo

“Weibo” could be the Chinese term for “microblog”. Known as the “Twitter of China”, Sina Weibo is obviously a whole lot more than just that – it has over twice as much users as Twitter, plus it’s used by significantly more than 22percent of this Internet population that is chinese of 540 million individuals! Sina Weibo ended up being well in front of the game in supplying users having the ability to add pictures and that is video before its Western counterpart, Twitter.

And merely as Hollywood a-listers relate genuinely to their fans via Twitter, Chinese superstars be determined by Weibo… as well as some global-minded a-listers have actually jumped from the chance to relate with their Chinese fanbase through Sina Weibo. Lebron James and Kobe Bryant are a couple of of the very influential worldwide a-listers in Chinese social media marketing, and are both active Sina Weibo users. After starting a Sina Weibo account simply final thirty days, Kobe Bryant had over 100,000 supporters within a couple of hours. He started their account just a couple of times after having a message showed up on Nike Basketball’s Sina Weibo account, on Chinese New Year’s Day: “I wanted to wish you all a Delighted brand new 12 months. hey it is Kobe, I’ve chose to take over Nike basketball’s Weibo handle for a few days and”

Tencent Weibo

Nearly the same as Sina Weibo when it comes to functionality and demographics, users can share pictures, videos, and text in just a limit that is 140-word the re-posting purpose of Tencent Weibo can be like Twitter’s “retweeting”, which can be answered in @ type. But, Tencent Weibo functions as a network that is social linking individuals together – like facebook. Tencent Weibo has about 200-250 million users.

Social Network


Renren is actually China’s Twitter. Previously called Xiaonei, which means “schoolyard”, it started as being a platform for re-connecting buddies from college. Like Twitter, Renren is designed to remain up-to-date within the fast-growing mobile area and focus on university students. Renren posseses an approximated 150 million users that are registered 31 million active users each month.


PengYou, meaning “Friend”, had been manufactured by Tencent to be always a “facebook-like” website. Although PengYou has less active users than its direct competitors Reren and Weibo, due to its numerous platforms, it is the biggest network in Asia with regards to new users.

Instant Texting

QQ is definitely an abbreviation of Tencent QQ, a widely popular instant texting service. By final September, there have been 784 million active user accounts with roughly 100 million on the web at the same time. Based on Alexa Web ratings, the QQ internet site rated that is 8th it in front of Twitter.



Douban is extremely just like MySpace, favored by unique interest teams and communities, as well as networking around particular subjects. It offers over 100 million users also it’s many users that are active intellectuals and pop culture junkies in search of film, music and guide reviews with around 60 million users and 80 million active users per month. When it comes to twentieth anniversary of Tiananmen Square protests of 1989, Douban stretched its keyword list to ban any terms which may be strongly related the event.


Diandian, meaning “bit-by-bit”, might actually be the “Tumblr of China.” Diandian has now reached five million users because it’s founding this season. Diandian appears, seems and functions exactly like Tumblr, and it is also known as a “Perfect Chinese Tumblr Clone”.

Movie Sharing


Youku, meaning “excellent (and) cool”, may be the 2nd video site that is largest on earth after Youtube. Youku has partnered with more than 1,500 license holders, including tv channels, suppliers, and movie and television manufacturing organizations in Asia that regularly upload media content on the website. On March 12, 2012 – the 2 video that is biggest online businesses in Asia, Youku, and Tudou, announced their merger – the title of this merged business is Youku Tudou Inc.

Cellphone Apps & Geolocation


WeChat — is a voice that is mobile text application. With social features like “friend discovery”, you are able to talk to your pals immediately via vocals communications, texts, or pictures. You can even produce team chats to talk to a few buddies together. This has significantly more than 100 million users.


Similar to FourSquare, Jiepang is really a Chinese location-based social media solution for mobile phones. Users “check-in” at nearby venues. Each check-in awards www.lesbiansingles.org an individual points, badges and surprises” that is“Local.

International media that are social lets you follow customer conversations anywhere these are generally occurring. We track 100,000+ sites in above 196 nations and 80 languages in realtime — including regional networks that are social China, Russia, the center East and South America — so no matter in which the discussion is occurring, you won’t miss anything. Schedule a demo.